As Fire Prevention Week approaches, the Valdosta Fire Dept. encourages residents to "Look. Listen. Learn."

Today's home fires burn faster than ever. In a typical home fire, you may have as little as one to two minutes to escape safely from the time the smoke alarm sounds. Knowing how to use that time wisely takes planning and practice.

The Valdosta Fire Department is teaming up with the National Fire Protection Association--the official sponsor of Fire Prevention Week for more than 90 years--to promote this year's Fire Prevention Week campaign, "Look. Listen. Learn. Be aware. Fire can happen anywhere," which works to educate the public about basic but essential ways to quickly and safely escape a home fire.

NFPA statistics show that the number of U.S.home fires has been steadily declining over the past few decades. However, the death rate per 1000 home fires that are reported to fire departments was 10 percent higher in 2016 than in 1980.

"These numbers show that while we've made significant progress in teaching people how to prevent fires from happening, there's still much more work to do in terms of educating the public about how to protect themselves in the event of one," said Lorraine Carli, NFPA's vice president of Outreach and Advocacy. "This is particularly critical given the increased speed at which today's home fires grow and spread."

Carli also notes that although people feel safest in their home, it is also the place people are at greatest risk to fire, with four out of five U.S. fire deaths occuring at home. That over-confidence contributes to a complacency toward home escape planning and practice.

"Working in the fire service for many years, we know that people often make choices in the fire situations that jeopardize their safety or even cost them their lives," said Freddie Broome, Fire Chief of the Valdosta Fire Department. "We need to do a better job of teaching people about the potentially life-saving difference escape planning and practice can make and motivating them to action."

Tangela Rowe, Fire & Life Safety Public Educator says this year's "Look. Listen. Learn." campaign highlights three steps people can take to help quickly and safely escape a fire:

Look for places fire could start.

Listen for the sound of the smoke alarm.

Learn 2 ways out of every room.

"Situational awareness is a skill people need to use wherever they go," said Tangela Rowe. "No matter where you are, look for available exits. If the fire alarm sounds, take it seriously and exit the building immediately."

The Valdosta Fire Department is hosting a series of events in support of this year's Fire Prevention Week campaign, "Look. Listen. Learn.," including numerous engine requests, station tours and four puppet shows that will be conducted for area day cares on the 18th, 19th, 25th, and 26th from 10 a.m.-12 p.m. at the Valdosta Mall. They will also be taking their Fire Safety House out to many events in the community to help teach young children what to do in the event of a fire in their home.

For more information about Fire Prevention Week and home escape planning, visit www.firepreventionweek.org or contact Tangela Rowe at trowe@valdostacity.com or call (229) 333-1835.